HUNTER’S LAUNCHES NON-ALCOHOLIC CIDER

New Hunter’s Chilled Non-alcoholic means you can drink a cider wherever, whenever

So we were both shocked and distraught when our dearest President announced the second alcohol ban with #ImmediateEffect. See, we hadn’t stocked up on anything, because well… we were told not to – by the same President. To avoid wasting money by purchasing ridiculously expensive alcohol, we decided to try some non-alcoholic beverages.

Because Mpumi is a major Savanna fan, that was our first choice. I mean, it tastes like normal Savanna – just without the alcohol. This week, we heard of another non-alcoholic bev that’s been launched, and will you look at that… we have another one to try.

Hunter’s has launched its first new drink in three years, and they say that it’s looking to shake up the non-alcoholic cider category with Hunter’s Chilled Non-alcoholic.

“As the biggest cider brand in South Africa, Hunter’s has been delivering on its crisp apple taste since 1988,” says Banele Msimango – Brand Manager (Hunter’s Cider) at Distell. “We have seen the rise in popularity of non-alcoholic ciders, driven by the trend towards moderate drinking and people becoming more health conscious. We decided to develop our own non-alcoholic variant, so Hunter’s fans could get that refreshing gulp whenever, wherever.”

Because the brand wanted to stay true to the distinctive crisp refreshment that Hunter’s Cider offers, they chose a process of dealcoholisation when making Hunter’s Chilled Non-alcoholic. Dealcoholisation reduces the alcohol volume of the product and produces a non-alcoholic cider with the same thirst-quenching taste that people love.

“This is really exciting for our brand and we are thrilled to finally have a non-alcoholic variant in our range. It offers more opportunities for Hunter’s fans to drink their favourite cider and we hope it will also help us to find new Hunter’s fans who only drink non-alcoholic drinks. Hunter’s has always supported responsible drinking and is committed to achieving aware.org’s aim of educating and enabling a culture of moderation and responsible alcohol consumption,” Msimango concludes.

We certainly can’t wait to try it out. And you should too. You can find it at retailers nationally.

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