KFC PAUSES THE USE OF ITS FINGER LICKIN’ GOOD SLOGAN
I think we can all agree that this year has been like no other, and because of that, most of us have had to do things a bit differently. A little tweak here and there to survive and keep each other safe.
KFC has done just that. Not only in the running of their restaurants to ensure safety of all customers, but also in their advertising. They have put their well-known slogan, It’s Finger Lickin Good, on pause as the world continues to fight the spread of the Coronavirus.
“Right now, our slogan doesn’t feel quite right. So, for that reason, we’ll be pressing pause on using it in our advertising, for a little while,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.
“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.” adds Catherine Tan-Gillespie.
“For close to 50 years, the people of Mzansi have come to know the words – ‘It’s Finger Lickin Good’. But today we face a very different world – one where we have had to reinvent ourselves as a brand to mirror this,” says Suhayl Limbada, marketing director, at KFC South Africa.
He adds that, even in the midst of this, Mzansi’s most loved fried chicken is not going anywhere. “In fact, we plan to have some fun with this change in branding where consumers can be sure to see some interesting things from their favourite fried chicken brand over the coming weeks!”
In all seriousness though, whilst taking a moment to have a little fun, KFC promises to continue to provide Finger Lickin’ Good chicken and a responsible experience for all their team members and guests around the world.
And for all those fans, don’t worry – the slogan will be back. Just when the time is right.