DULUX UNEARTHS COURAGE AS THE 2021 COLOUR OF THE YEAR
Today Global brand , Dulux– manufactured by AkzoNobel, has launched the Colour FuturesTM 2021 palettes to set the tone for the year ahead.
After extensive trend research by AkzoNobel and external experts around the world, Brave Ground has been revealed by AkzoNobel’s Colour FuturesTM – as the Colour of the Year for 2021. The colour can be used with its complementary palettes and techniques to bring balance, stability and courage into our surroundings.
For the 18th year running, leading design professionals from all over the world were invited by AkzoNobel’s Global Aesthetics Center to explore global design and lifestyle trends to capture the mood of the moment in the Colour of the Year and the ColourFuturesTM 2021 palettes.
“It’s been challenging this year to transform the key global trends into inspiring colour palettes. We’ve seen unprecedented global change, with all of us facing experiences that feel out of kilter with the modern world. At the same time, we’ve rediscovered more positive things: solidarity in communities, strangers’ generosity, and the realisation that together we can do extraordinary things. We’re finding the courage to pick ourselves up and move forward. Our homes provide a sanctuary: a place to restore, repair and recalibrate ourselves on the road to recovery.” says Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center.
“This warm, natural Colour of the Year provides a strong foundation for embracing change. Brave Ground connects us back to nature and the simple things. It stands on its own as a beautiful, powerful neutral and can be used in a way that allows other colours to shine. Earthy and empowering, it evokes security, growth and potential to help us create environments that fill us with courage”, says Dulux Colour Expert, Palesa Ramaisa.
The four-colour palettes built on Brave Ground take this neutral shade in very different directions.
Responding to specific needs, each one allows consumers to confidently express themselves with colour:
● The Expressive colours palette stands out with shades of reds and pinks that are balanced by soft neutrals – granting the courage to be yourself
● The Trust colours palette brings together earth tones from across the globe to encourage collaboration and a sense of community – offering reassurance in connection
● The Timeless colours palette celebrates the old and the new with yellows, ochres and soft neutrals – lending inspiration to build on the past
● The Earth colours palette connects us to the natural world with blue, green and brown echoes of the sea, the sky and the soil – giving us the courage to adapt
“True to our reputation as South Africa’s most loved paint brand, we are proud to unearth the 2021 edition of ColourFutures and the 2021 Colour of the Year – Brave Ground. As a business we’ve certainly tried to embody the spirit of this year’s colour by embracing the courage to change during these uncertain times. We hope that Brave Ground in turn stirs up courage in the spaces that people live and play in.” says Nathalie Sweeney, Marketing Director Decorative Paints Sub Sahara Africa.