TIGER BRANDS CULINERY DIVISION ANNOUNCES THE LAUNCH OF NEW FOOD PLATFORM ADD A TWIST
The home of culinary delights, Tiger Brands South Africa unveiled their latest online platform called Add A Twist at the picturesque Cradle Boutique Hotel. Revealed at a star-studded soiree hosted by Television personality and award-winning cook, Lorna Maseko, the event was attended by an intimate guest list of the who’s who of the South African media and the entertainment industry looking ravishing in their safari chic dress code with an added twist with hints of red.
The highlight of the event was the four-course menu curated by catering doyenne, Vicky Crease, who added a twist to some of her favourite dishes by playing around with the #AddATwist products which included traditional favourites, All Gold Tomato Sauce, Cross & Blackwell Mayonnaise, Black Cat peanut butter, KOO baked beans and KOO chakalaka as well as some delicious Benny’s stock.
“As we are heading into the festive season we all want ensure that we maintain the traditions by connecting with our loved ones over good food and shared moments. Because things are so much different this year, we wanted to encourage South African’s to #AddATwist to their much-loved dishes with some of their favourite Tiger Brands products and impress their friends and family with delectable culinary treats. The ‘Add A Twist’ platform is all about taking traditional products which we know and love and are likely to have in our kitchen cupboards to the create a culinary experience that could elevate a dish and surely share the goodness during this season.” Said Edna Maphita Tiger Brand Culinary Marketing Director.
While food was definitely the hero, the event was also attended by an intimate guestlist list which included social media stars Melody Molale and Tshepi Vundla, actor Motlatse Mafatse, television personality Mbali Nkosi, internationally acclaimed celebrity cook Chef Nti and a slew of content creators including Kamo Modisakeng, Siyanda Bani and Jessica van Heerden, to mention a few.
“Conceptualizing the #AddATwist menu to deliver this culinary experience has definitely been one of the highlights of my year. We are living through such unprecedented times which has really allowed us time to tap into old family traditions and find ways to spruce them up and the Add A Twist platform gives us the opportunity to do just that. All the dishes prepared were recipes that have been passed around in my family for generations and I was more than happy to add a twist to them without leaving the house as all the products were items I already stocked up on in my home.” Concluded Vicky Crease.
While the platform only goes online in the new year, well-known South African foodies are already teasing on what’s to come on the platform, as they curate meals that showcase how consumers could Add A Twist this summer. You can follow the conversation online by tuning into the social media pages of TV Host and author Lesego Semenya, South Africa’s culinary princess, Lorna Maseko, easy meal fanatic and award-winning author, Lazy Makoti, mom and foodie Dr Mom Cooks, television personality, Lebogang Tlokana aka Funny Chef, and Lockdown recipe breakout star Neo Nonsto popularly known as Dine with Neo.
Aspiring and established foodies can follow as well as participate in the conversation online by following @AddATwist on Instagram and Twitter. Consumers can also showcase how they add a twist by sharing their best kept secret recipes by using the hashtag #AddATwist.